景观赋能世界级沉浸式休闲商业街的打造 | 三亚国际免税城二期

admin · 发表于 2021-5-30 09:40:57

▲第三届海南岛国际片子节开幕

来源：央视新闻

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▲来源：三亚国际免税城二期一周年店庆

后疫情时代，免税消费作为海外消费回流和境内消费升级的重要渠道，无疑是双循环经济格局下的关注重点。在自贸港发展总体规划下，海南以自力的财务税收制度为支柱，以实现投资贸易自由便当为目标，直指建设国际旅游消费中心。

In the post-epidemic era, tax-free consumption, as an important channel for overseas consumption return and domestic consumption upgrade, is undoubtedly the focus of attention under the dual circular economy. Under the overall plan for the development of the free trade port, Hainan takes an independent fiscal and taxation system as the pillar, with the goal of realizing the freedom and convenience of investment and trade, and directs the construction of an international tourism consumption center.

自2011年试点离岛免税购物政策以来，海南免税购物政策不竭放开，使得免税经济成为海南消费增长的新动力。

Since the piloting of the tax-free shopping policy on outlying islands in 2011, Hainan’s tax-free shopping policy has been continuously liberalized, making the tax-free economy a new driving force for Hainan’s consumption growth.

▲实景图

在此布景之下，一条“世界级沉浸式休闲商业街”——三亚国际免税城二期云戒岛应运而生。它以艺术化“贝壳”式建筑为载体，整体建筑由英国贝诺建筑设计团队主导设计，连接三亚国际免税城与二期休闲商业街的“云戒桥”是一座独塔万向铰斜拉上人步行景观桥，由曾介入法国卢浮宫玻璃金字塔设计的知名设计师Dutton亲自设计。

Under this circumstance, a "world-class immersive laid-back commercial street"-Sanya International Duty Free City Phase II Yunjie Island came into being. It uses artistic "shell" architecture as its carrier. The overall building is designed by the British Benoy architectural design team. The "Yunjie Bridge" connecting Sanya International Duty Free City and the second-stage leisure commercial street is a single tower with universal hinged cable stays. The Grand Pedestrian Bridge was designed by Dutton, a well-known designer who had participated in the design of the glass pyramid of the Louvre in France.

video: https://mp.weixin.qq.com/mp/readtemplate?t=pages/video_player_tmpl&action=mpvideo&auto=0&vid=wxv_1823822868011417603

作为国内首个全岛式商业街，三亚国际免税城二期是通过将商业、文化、艺术、购物、休闲等多种业态结合，与三亚国际免税城一期互补融合，助力三亚国际旅游消费中心的建设，构建海南国际自贸港的旅游、购物、休闲综合目的地。

As the first island-wide commercial street in China, the second phase of Sanya International Duty Free City combines commerce, culture, art, shopping, leisure and other business formats, and complements the first phase of Sanya International Duty Free City to help Sanya International Tourism and Consumption Center The construction of Hainan International Free Trade Port will be a comprehensive destination for tourism, shopping and leisure.

▲实景图

作为世界级商业街区，其素质就是要吸引并经营更多的消费者。陪伴着消费者对消费体验的需求不竭升级，购物需求不再仅限于对商品的满足，他们更愿意为丰富的体验、优质的服务以及优越的环境而买单。

As a world-class commercial district, its essence is to attract and operate more consumers. As consumers' demand for consumer experience continues to escalate, shopping needs are no longer limited to the satisfaction of goods. They are more willing to pay for a rich experience, high-quality services and a superior environment.

因此在面对三亚国际免税城二期这种国际化高端商业街区时，如何极致地利用商业空间，吸引更多消费者驻足停留，并发挥空间商业价值最大化，景观在其中发挥着不成忽视的作用。

Therefore, when dealing with international high-end commercial blocks like Sanya International Duty Free City Phase II, how to make the most of commercial space, attract more consumers to stay, and maximize the commercial value of the space, the landscape plays an important role.

▲实景图

在景观设计中，每个空间之间都有着顺序、流线以及方向的联系，而这种联系构成的组合即是景观空间序列。

In landscape design, each space has a connection of sequence, flow and direction, and the combination of this connection is the sequence of landscape space.

在商业广场的运营思维之中，空间序列营造不但影响着消费者的动态体验，也牵动着消费者的情感体验，通过营造整体性且具有韵律感的空间序列让消费者在动态的流线中获得更丰富、更连续、更精彩的情感体验。

In the operational thinking of commercial plazas, the creation of spatial sequence not only affects the dynamic experience of consumers, but also affects the emotional experience of consumers. By creating a holistic and rhythmic spatial sequence, consumers are able to get a richer, more continuous and more exciting emotional experience in a dynamic streamline.

完善人流动线，串连空间体验

在三亚国际免税城二期的景观空间结构中，一条纵深的中心体验轴线贯穿戴整个云戒岛，串连着岛内各重要节点，指引着消费者体验的整体动向；同时在中轴线四周又结构着向两侧延伸的“枝状”辅线，与街区其他节点融合，形成流畅的商业动线，为消费者购物参观提供多元化的选择与互动。

In the landscape space layout of the second phase of Sanya International Duty Free City, a deep central experience axis runs through the entire Yunjie Island, connects important nodes in the island, and guides the overall trend of consumer experience. At the same time, there are layouts around the central axis. The "branched" auxiliary lines extending to both sides merge with other nodes in the block to form a smooth commercial flow and provide diversified choices and interactions for consumers to shop and visit.

▲轴线分析图

▲节点分析图

▲空间关系图

调剂空间结构，赋予节奏韵律

同文章的创作艺术结构一样，营造完整的空间节奏与氛围也应有序幕、展开、高潮以及结尾四个部分，使得空间形成起承转合的关系以及主次分明、节奏明快的动态序列，从而将消费者的场景体验与情感体验有机串连起来。

Just like writing an article, the creation of a complete spatial rhythm and atmosphere should also have four parts: prologue, unfolding, climax, and ending. The space forms a relationship of beginning, inherit, turn, and a dynamic sequence of clear primary and secondary, and fast-paced. it gives consumers the scene experience and emotional experience are connected organically.

序幕空间

云戒广场作为商业街的入口，承载着人流集散与交通转换的核心功能，标记性的云戒桥与交通岛Logo组合形成视觉焦点，吸引着人流的集聚、驻足、观赏；

As the entrance of the commercial street, Yunjie Square carries the core functions of the flow of people and the transfer of traffic. The combination of the iconic Yunjie Bridge and the traffic island logo forms a visual focus, attracting people to gather, stay and watch;

▲入口序幕空间

展开空间

通过跌水大台阶沿中轴线向商业内街延展，上下两层逐渐展开的商业门店与丰富的景观空间为高潮的到来做铺垫；

Extending the large water-falling steps along the central axis to the commercial inner street, the gradual expansion of the upper and lower two floors of commercial stores and abundant landscape space pave the way for the arrival of the climax;

▲商业展开空间

高潮空间

商业街区的中心是空间的高潮部分，也因此成为人流聚集的核心地带，是由节庆广场、光舞水秀以及缤纷嘉年华等组合形成。热情的节庆广场将空间氛围凝聚，绚烂的光舞水秀让空间情绪激昂上扬，多彩的缤纷嘉年华则让空间形成无界的交流；

The center of the commercial block is the climax of the space, and therefore has become the core area where the flow of people gathers. It is formed by the combination of the festival square, the light dance water show, and the colorful carnival. The enthusiastic festival square condenses the atmosphere of the space, the splendid light dances and water show make the space emotionally uplifting, and the colorful carnival makes the space form an unbounded exchange;

▲高潮演绎空间

结尾空间

丰富多样的美食市集、极具三亚海岛风情的椰林沙滩和椰林码头作为结尾空间，让整体节奏逐渐放缓，游客在享受本地特色美食的同时，也可深入体验海南怪异的度假景观。

The food market, the Sanya island-style coconut grove beach and the coconut grove pier are at the end of the street to slowing down the overall rhythm. While enjoying the local specialties, tourists can also deeply experience the unique resort landscape of Hainan.

▲结尾观赏空间

在“体验至上”的时代，商业景观空间环境的结构不再是单一无意义的，场景化体验的营造成为商业街与消费者之间的情感联结，也成为激发他们内心的共鸣与认同感的渠道。

In the era of "experience is the priority", the layout of commercial landscape space environment is no longer singular and meaningless, and the creation of scene-based experience has become an emotional connection between the commercial street and consumers.as well as an inspiration for their inner resonance and sense of identity.

营造互动场景，延伸动态介入感

三亚国际免税城二期商业内街以下沉式空间展开，楼梯两侧以瀑布景观配合互动式跳泉水景，打造一幅消息结合的迎宾景观，同时也成为儿童亲水玩乐的愉快场合。

The second phase of the Sanya International Duty Free City's commercial inner street is a lower down space with waterfalls on both sides of the stairs and interactive spring waterscape to create a dynamic and static welcoming landscape. It’s also a happy place for children to play in the water.

呈弧形下沉的缤纷嘉年华广场为游客提供休憩静坐的空间以及剧场式的阶梯落差体验，为消费者打造一个动态延伸的景观互动空间。

The colorful carnival plaza that sinks in an arc provides a space for tourists to rest and sit, as well as a theater-like stepped drop experience, creating a dynamically extended landscape interactive space for consumers.

▲消息结合的迎宾跳泉景观

▲缤纷嘉年华广场

制造节日场景，渲染情感高潮

作为集购物与旅游于一体的商业街区，营造节日场景不但能让消费者在轻松欢乐的氛围中购物游玩，也能成为吸引拍照留恋的网红景点。

As a commercial block integrating shopping and tourism, creating a festive scene not only allows consumers to shop and play in a relaxed and happy atmosphere, but also becomes an online celebrity attraction that attracts nostalgia for taking pictures.

位于云戒岛南侧的光舞水秀以巨型绚丽的水幕喷泉投影渲染着整个岛内的情感高潮，在光与水的变换间将三亚浓浓的度假风情展露无遗，漂浮于水面的T台更是为节假日表演预留的水中舞台。

The Light and Dance Water Show is located on the south side of Yunjie Island, presents the emotional climax of the entire island with a giant and gorgeous water curtain fountain projection. In the transformation of light and water, Sanya's strong vacation style is fully revealed. The T floating on the water is an underwater stage for holiday performances.

▲光舞水秀夜景

三亚作为国际自贸港的旅游、购物、休闲综合目的地市，具有浓厚的南国地区特色，阳光海韵、椰林摇曳是人们对它专属的印象。

As an integrated destination city for tourism, shopping and leisure in the International Free Trade Port, Sanya has strong southern regional characteristics. The sun, sea, and swaying coconut groves are people’s exclusive impressions of it.

如今在免税政策的支持下，旅游、购物、休闲成为它吸引游客的一大特色。因此为了将新崛起的商业街区与城市特色相融合，设计师提炼城市地区文化特色，并将其延伸至景观之中，让游客在购物体验的过程中感受到轻松惬意的滨海度假氛围。

Nowadays, with the support of the tax exemption policy, tourism, shopping, and leisure have become a major feature of it attracting tourists. Therefore, in order to integrate the newly emerging commercial blocks with the urban characteristics, the designer refines the urban regional cultural characteristics and utilizes them in the landscape, so that visitors can feel the relaxed coastal resort atmosphere during the shopping experience.

▲实景图

延伸城市特色肌理，强化度假氛围

位于商业区南侧沿岸的韵律甲板是供游客亲水休闲的场合，整个阶梯似海浪向岸边延伸，将海水连绵起伏的韵律赋于空间之中。

The rhythm deck located along the southern side of the commercial area is a place for tourists to take a relaxing time. The whole ladder extends to the shore like the waves, giving the continuous rhythm of the sea water to the space.

▲连绵起伏的韵律甲板

除韵律甲板，海浪元素在铺装设计中也得以运用。在商业街区一层采取不等距海浪型铺装搭配深浅相间石材，展现热情活跃的迎宾景观，商业街区二层则以等距的条带铺装赋予空间变换。

In addition to the rhythm deck, the wave elements are also used in the paving design. On the first floor of the commercial block, unequal-spaced wave-shaped paving with dark and light stone is used to show a warm and active welcome landscape, and the second floor of the commercial block is paving with equidistant strips to create the space transformation.

▲深浅相间的海浪型铺装

▲深浅相间的等距条带型铺装

在植物的选择上，运用极具海南岛特色的椰林、凤凰木、银海枣、鸡蛋花、小鸟蕉等热带植物，通过复式的种植手法，将巨细乔木、灌木、地被等多条理植物配置，创作发明丰富条理的植物景观空间，提升消费者户外场景体验与情感体验。

In the selection of plants, tropical plants such as coconut grove, poinciana tree, silver palm tree, small bird banana, which have the characteristics of Hainan Island, are used to arrange multi-level plants such as large and small trees, shrubs, and ground cover through a compound planting method. Create multilevel of plant landscape space to enhance consumers' outdoor scene experience and emotional experience.

▲阳光下的绿色空间

传承地区历史文化，深入体验在地文化

曾经是名不经传的小渔村，如今的三亚已经发展成国际知名滨海旅游城市。为了将渔村的记忆保存，同时让游客切身体验三亚的发展历程，设计师在云戒岛的岛尾水岸模拟港口，设置了供游客亲水体验的空间——椰林码头，惬意的草亭与弧形的泊船码头沿水岸而生，在椰林的遮蔽下成为一隅静谧空间。

Sanya was an unknown fishing village. Now it has developed into an internationally renowned coastal tourist city. In order to preserve the memory of the fishing village and allow tourists to experience the development of Sanya firsthand, the designer simulated a port on the tail water bank of Yunjie Island and set up a space for tourists to experience The Coconut Grove Pier, cozy grass pavilions and arc-shaped pier for boats grows along the waterfront and becomes a quiet space under the shade of the coconut grove.

▲静谧的椰林码头

在经济飞速发展确当下，商业街早已不再是狭义的商品买卖货币流通的场合，而是综合性的休闲、娱乐和社交场合；它也不是纯粹的自然空间，而是复合的、动态的多维空间，其中掺杂着商业、自然、人文等等。

Along with rapid economic development the commercial street is no longer a narrowly defined place for commodity trading and currency circulation, but a comprehensive leisure, entertainment and social place. It is not a pure natural space, but a complex and dynamic multi-dimensional Space is mixed with commerce, nature, humanities and so on.

因此在商业街景观设计傍边，商业、景观、消费者体验以及地区文化等等因素都不克不及被单一割裂，而是要以多维度、多学科的角度进行综合考量。

Therefore, in the commercial street landscape design, elements such as commerce, landscape, consumer experience, and regional culture cannot be separated by a single unit. they should be comprehensively considered with a multi-dimensional and multi-disciplinary perspective.

▲实景图

在三亚国际免税城二期中，景观承担的不可是美化的作用，还是作为赋能者助力着世界级沉浸式休闲商业街的打造。

In the second phase of Sanya International Duty Free City, the landscape not only plays a role to improve the view, but also serves as an enabler to help build a world-class immersive leisure commercial street.

通过构建完整的空间序列来串连整个商业街的场景体验与节奏韵律、以特色的场景化空间营造充分调动消费者的情感与共鸣、运用并传承地区文化特色来强化消费者的心理认同感与氛围感，让商业、景观与消费者体验融为一体。

Our design connects the scene experience and rhythm of the entire commercial street with the construction of a complete spatial sequence, create a characteristic scene space to fully mobilize the emotion and resonance of consumers, and use and inherit regional cultural characteristics to strengthen the psychological identity and atmosphere of consumers Sense, integrating business, landscape and consumer experience.

▲实景图

项目档案

项目名称：三亚国际免税城二期

项目地址：海南三亚海棠湾

建设面积：5.5万㎡

建设单位：中免（三亚）海棠湾投资发展有限公司

景观概念设计：美国SWA（洛杉矶团队）

方案及扩初设计：美国SWA（洛杉矶团队）

国内景观执行顾问：普邦设计

深化及施工图设计：普邦设计

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